Small Business Management in the 21st Century

Programme Description

Small Business Management in the 21st Century offers a streamlined approach and a unique perspective as it treats small business management as a practical human activity, rather than as an abstract theoretical concept. Small businesses keep up with the pace of the market; they are creative and vital to every community. The smaller size of a business may confuse you into thinking that managing them is also simple, you may be right, but managing a small business effectively, so that it reaches its potential is extremely difficult- this programme is comprehensively put together and teaches participants new tools and techniques to getting the most out of your small business.

Learning Outcomes / Key Takeaways

In this programme you will be able to:

  1. Understand the foundation for Small Business.
  2. Create your Business Idea: The Quest for Value.
  3. Create your Marketing Strategy.
  4. Understand Financial Management.
  5. Understand People and Organization.

Module 1: Foundations for Small Business

  • Success and Failure in Small Businesses
  • Evolution
  • Ethics

Module 2: E-Business and E-Commerce

  • E-Business and E-Commerce: The Difference
  • E-Commerce Operations
  • E-Commerce Technology

Module 3: The Business Plan

  • Defining the Customer’s Concept of Value
  • Knowing Your Customers
  • Sources of Business Ideas
  • Developing Your Strategy
  • The Necessity for a Business Plan
  • Building a Plan

Module 4: Marketing Strategy

  • The Importance of a Marketing Strategy
  • The Marketing Strategy Process
  • Segmentation and the Target Market
  • Differentiation and Positioning
  • Marketing Strategy and Product
  • Marketing Strategy and Price
  • Marketing Strategy and Place
  • Marketing Strategy and Promotion

Module 5: Financial Management

  • The Importance of Financial Management in Small Business
  • Financial Control
  • Financial Decision Making
  • Financial Accounting Statements
  • Financial Ratio Analysis

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.


  • 5-Day Training
  • Module Notes
  • Stationary
  • Nationally Recognized and Internationally Accredited Certification
  • Tea/Coffee Breaks

Other Locations

  • 3-Day Training and 2-Day Field Visit / City Tour
  • Module Notes
  • Stationary
  • Nationally Recognized and Internationally Accredited Certification
  • Tea/Coffee Breaks

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

FEELocationCalendar (2020)Pre-Booking

USD 2150 / per person

( Exclusive of VAT )


Group Discount

- 2-4 pax: 2.5%    
- 5-7 pax: 5%
- 8-10 pax: 10%
- 11-13 pax: 15%
- 14-16 pax: 20%


Bangkok, Thailand

January 6 - 10
February 3 - 7
March 2 - 6
April 6 - 10
May 18 - 22
June 8 - 12
July 13 - 17
August 3 - 7
September  7 - 11
October 5 - 9
November 2 - 6
December 14 - 18

Reserve your seats now! No CREDIT CARD required.

BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC, U.K.)

  • Date Format: DD slash MM slash YYYY
  • Date Format: DD slash MM slash YYYY
  • * You can also reach us real-time using our Live Support on the website. Our representatives are available from 9AM to 6PM, Thailand time.


  • This field is for validation purposes and should be left unchanged.