eCommerce 101
e-Commerce is booming. e-Commerce is a word being thrown around a lot in the modern business environment, but what exactly is it? eCommerce, short for Electronic Commerce is a term for any business that involves consumers to electronically purchase or exchange goods and services for currency online.
Learning Outcomes / Key Takeaways
In this programme you will be able to:
- Overview of all the aspects of e-commerce.
- Achieve success in the form of new sales / leads / partnerships.
- Understand the impact and scope of digital revolution.
- Identify new opportunities to conduct business.
- Build your own website.
Module 1: Introduction to e-Commerce
- What is e-Commerce?
- Why e-Commerce?
- History and how it has evolved
- What is m-Commerce (Mobile Commerce)?
Module 2: Benchmarking and Competitor Analysis
- Why benchmarking is important?
- How to execute a good competitor analysis
Module 3: Identifying your customers
- Who are the customers?
- Identifying good niches
- How to approach your identified customers
- How to execute a good competitor analysis
Module 4: How to build a website yourself
- Technical infrastructure behind a website
- Understanding the Cloud
- Content Management Systems
- Introduction to WordPress and how to build a website using WordPress
Module 5: Getting started with Digital Marketing
- Digital Marketing basics
- Building a Mailing List
- Landing Pages
- Follow-up Marketing (Autoresponders)
- Pay-per-Click and Ad Networks
- Affiliate Marketing Models
- Search Engine Optimization
- Search Engine Marketing
- Press Releases and Article Submission
Module 6: Tools and technology of e-Commerce
- Metrics basics
- Google analytics
- Facebook Insights
- Email Marketing Stats
- Project Management tools
- Communication tools
- Chat / Support
- Social management tools
- Grabbing Social data and why it matters
- CRM platforms
- Credit card processing and billing
- Last paradigm shift
- Artificial Intelligence
- Virtual Reality and Augmented Reality
- What to expect next few years and how to be prepared
Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.
Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.
- 5-Day Training
- Course Notes
- Stationary
- Nationally Recognized and Internationally Accredited Certification
- Tea/Coffee Breaks
- Working Lunches
- Training materials (Soft file)
- An evening of Thai culture emersion – River Cruise.
Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.
| Month | Day(s) | Year |
| January | 8-12 | 2024 |
| January | 22-26 | 2024 |
| February | 5-9 | 2024 |
| February |
19-23 | 2024 |
| March | 4-8 | 2024 |
| March | 18-22 | 2024 |
| April | 1-5 | 2024 |
| April | 22-26 | 2024 |
| May | 13-17 | 2024 |
| May | 27-31 | 2024 |
| June | 10-14 | 2024 |
| June | 24-28 | 2024 |
| July | 1-5 | 2024 |
| July | 15-19 | 2024 |
| August | 5-9 | 2024 |
| August | 26-30 | 2024 |
| September | 2-6 | 2024 |
| September | 16-20 | 2024 |
| October | 7-11 | 2024 |
| October | 28 - November 1 | 2024 |
| November | 4-8 | 2024 |
| November | 18-22 | 2024 |
| December | 2-6 | 2024 |
| December | 16-20 | 2024 |
