Module 1: Introduction to strategic management

• Pre-requirements for strategic marketing management
• Setting appropriate strategic marketing and related objectives
• Conducting marketing related external situation analysis

Module 2: Brand Management

• Building the brand
• Monitoring and Using Brand Equity

Module 3: Understanding the Consumer

• Customer and Competitor Analysis
• Designing and Managing Channels
• Positioning and Value Creation
• Product Life Cycle and Marketing Evolution
• Customer Lifetime Value to Strategy Formulation

Module 4: Strategic Management

• How to identify marketing strategy options
• How to evaluate the identified strategy options
• Choosing the most appropriate marketing strategy

Module 5: Strategic Marketing Plan

• Product Portfolio Analysis
• Segmentation and Targeting
• The Marketing Value Proposition
• Developing fitting marketing and related policies

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

•  5-Day Training
• Course Notes
• Stationary
• Nationally Recognized and Internationally Accredited Certification
•  Tea/Coffee Breaks
• Working Lunches
• Training materials (Soft file)
• An evening of Thai culture emersion – River Cruise.

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.