Small Business Management in the 21st Century

Small Business Management in the 21st Century offers a streamlined approach and a unique perspective as it treats small business management as a practical human activity, rather than as an abstract theoretical concept. Small businesses keep up with the pace of the market; they are creative and vital to every community.

The smaller size of a business may confuse you into thinking that managing them is also simple, you may be right, but managing a small business effectively, so that it reaches its potential is extremely difficult- this programme is comprehensively put together and teaches participants new tools and techniques to getting the most out of your small business.

Learning Outcomes

Learning Outcomes / Key Takeaways

In this programme you will be able to:

  1. Understand the foundation for Small Business.
  2. Create your Business Idea: The Quest for Value.
  3. Create your Marketing Strategy.
  4. Understand Financial Management.
  5. Understand People and Organization.

Programme Outline

Module 1: Foundations for Small Business

  • Success and Failure in Small Businesses
  • Evolution
  • Ethics

Module 2: E-Business and E-Commerce

  • E-Business and E-Commerce: The Difference
  • E-Commerce Operations
  • E-Commerce Technology

Module 3: The Business Plan

  • Defining the Customer’s Concept of Value
  • Knowing Your Customers
  • Sources of Business Ideas
  • Developing Your Strategy
  • The Necessity for a Business Plan
  • Building a Plan

Module 4: Marketing Strategy

  • The Importance of a Marketing Strategy
  • The Marketing Strategy Process
  • Segmentation and the Target Market
  • Differentiation and Positioning
  • Marketing Strategy and Product
  • Marketing Strategy and Price
  • Marketing Strategy and Place
  • Marketing Strategy and Promotion

Module 5: Financial Management

  • The Importance of Financial Management in Small Business
  • Financial Control
  • Financial Decision Making
  • Financial Accounting Statements
  • Financial Ratio Analysis

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Delivery Method

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

Course Includes

  •  5-Day Training
  • Course Notes
  • Stationary
  • Nationally Recognized and Internationally Accredited Certification
  •  Tea/Coffee Breaks
  • Working Lunches
  • Training materials (Soft file)
  • An evening of Thai culture emersion – River Cruise.

Evaluation Criteria

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Training Date
Month Day(s) Year
November 27- 01 December 2023
December 4-8 2023
December 11-15 2023
Month Day(s) Year
January 8-12 2024
January 22-26 2024
February 5-9 2024
February
19-23 2024
March 4-8 2024
March 18-22 2024
April 1-5 2024
April 22-26 2024
May 13-17 2024
May 27-31 2024
June 10-14 2024
June 24-28 2024
July 1-5 2024
July 15-19 2024
August 5-9 2024
August 26-30 2024
September 2-6 2024
September 16-20 2024
October 7-11 2024
October 28 - November 1 2024
November 4-8 2024
November 18-22 2024
December 2-6 2024
December 16-20 2024
Certification

Location: Bangkok, Thailand

**Reserve your seats now! No CREDIT CARD required.**