Strategic Marketing Management

By taking the Strategic Marketing Management, you will be able to:

  • Further develop your ability to understand what makes winners and losers in the market.
  • You will develop analytical and Logical skills.

Learning Outcomes

In this course you will be able to:

  1. Apply the marketing strategy to operational plans and ensure high-performance implementation.
  2. Set appropriate strategic marketing objectives.
  3. Conduct market and company analyses.
  4. Increase marketing management efficiency and drive.
  5. Craft effective marketing strategy and plans.
  6. Choose and develop the appropriate marketing organization.
  7. Review issues and emerging tools.

This Course is suitable for C-Level Executives, Middle Level Managers, Senior Level Managers, Graduate Students and Entrepreneurs.


Module 1: Introduction to strategic management

  • Pre-requirements for strategic marketing management
  • Setting appropriate strategic marketing and related objectives
  • Conducting marketing related external situation analysis

Module 2: Brand Management

  • Building the brand
  • Monitoring and Using Brand Equity

Module 3: Understanding the Consumer

  • Customer and Competitor Analysis
  • Designing and Managing Channels
  • Positioning and Value Creation
  • Product Life Cycle and Marketing Evolution
  • Customer Lifetime Value to Strategy Formulation

Module 4: Strategic Management

  • How to identify marketing strategy options
  • How to evaluate the identified strategy options
  • Choosing the most appropriate marketing strategy

Module 5: Strategic Marketing Plan

  • Product Portfolio Analysis
  • Segmentation and Targeting
  • The Marketing Value Proposition
  • Developing fitting marketing and related policies

Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Additional Information

What does the course include:

  • Course Notes
  • Accelerated Adult Learning Techniques
  • Certificate of Completion
  • Manuals and Workbooks

Evaluation Criteria

         Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Our Facilitators

       BSM Facilitators are experienced practitioners with a robust mix of practical and academic expertise who teach the art and science of the subject.

Five (5) Days

10 per group 

USD 2,150 per participant

BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC, U.K.)

For Programme Enrollment & Registration Please Contact:

Dr. Edward Roy Krishnan
Managing Director

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