Small Business Management in the 21st Century

Find out all you need to know about our Small Business Management in the 21st Century Short Training here at BSM Thailand.

DURATION:  5 Days
MAX Participants : 10 per group
COURSE FEE: USD 1,999 per participant
CERTIFICATION: BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Association for International Schools, Colleges and Universities (ASIC, U.K.)

Programmes

Short Courses

Course Glimpse

Small Business Management in the 21st Century offers a streamlined approach and a unique perspective as it treats small business management as a practical human activity, rather than as an abstract theoretical concept.  Small businesses keep up with the pace of the market; they are creative and vital to every community. The smaller size of a business may confuse you into thinking that managing them is also simple, you may be right, but managing a small business effectively, so that it reaches its potential is extremely difficult- this course is comprehensively put together and teaches participants new tools and techniques to getting the most out of your small business.

Learning Outcomes / Key Takeaways

In this course you will be able to:

  1. Understand the foundation for Small Business.
  2. Create your Business Idea: The Quest for Value.
  3. Create your Marketing Strategy.
  4. Understand Financial Management.
  5. Understand People and Organization.

This Course is suitable for C-Level Executives, Middle Level Managers, Senior Level Managers, Graduate Students and Entrepreneurs.

Module 1: Foundations for Small Business

  • Success and Failure in Small Businesses
  • Evolution
  • Ethics

Module 2: E-Business and E-Commerce

  • E-Business and E-Commerce: The Difference
  • E-Commerce Operations
  • E-Commerce Technology

Module 3: The Business Plan

  • Defining the Customer’s Concept of Value
  • Knowing Your Customers
  • Sources of Business Ideas
  • Developing Your Strategy
  • The Necessity for a Business Plan
  • Building a Plan

Module 4: Marketing Strategy

  • The Importance of a Marketing Strategy
  • The Marketing Strategy Process
  • Segmentation and the Target Market
  • Differentiation and Positioning
  • Marketing Strategy and Product
  • Marketing Strategy and Price
  • Marketing Strategy and Place
  • Marketing Strategy and Promotion

Module 5: Financial Management

  • The Importance of Financial Management in Small Business
  • Financial Control
  • Financial Decision Making
  • Financial Accounting Statements
  • Financial Ratio Analysis

Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

What does the course include:

  • Course Notes
  • Accelerated Adult Learning Techniques
  • Certificate of Completion
  • Manuals and Workbooks

Evaluation Criteria

         Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Our Facilitators

       BSM Facilitators are experienced practitioners with a robust mix of practical and academic expertise who teach the art and science of the subject.

Sample Certificate
( Click the Image to Enlarge)

For Programme Enrollment & Registration Please Contact:

Dr. Edward Roy Krishnan
Managing Director
+66891152450
edward@bsm.ac.th, inquiry@bsm.ac.th

* You can also reach us real-time using our Live Support Or Contact Us on the website. Our representatives are available from 9AM to 6PM, Thailand time.

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