Small Business Management in the 21st Century

Small Business Management in the 21st Century offers a streamlined approach and a unique perspective as it treats small business management as a practical human activity, rather than as an abstract theoretical concept.  Small businesses keep up with the pace of the market; they are creative and vital to every community. The smaller size of a business may confuse you into thinking that managing them is also simple, you may be right, but managing a small business effectively, so that it reaches its potential is extremely difficult- this course is comprehensively put together and teaches participants new tools and techniques to getting the most out of your small business.

Learning Outcomes

Learning Outcomes / Key Takeaways

In this course you will be able to:

  1. Understand the foundation for Small Business.
  2. Create your Business Idea: The Quest for Value.
  3. Create your Marketing Strategy.
  4. Understand Financial Management.
  5. Understand People and Organization.

This Course is suitable for C-Level Executives, Middle Level Managers, Senior Level Managers, Graduate Students and Entrepreneurs.

Outline

Module 1: Foundations for Small Business

  • Success and Failure in Small Businesses
  • Evolution
  • Ethics

Module 2: E-Business and E-Commerce

  • E-Business and E-Commerce: The Difference
  • E-Commerce Operations
  • E-Commerce Technology

Module 3: The Business Plan

  • Defining the Customer’s Concept of Value
  • Knowing Your Customers
  • Sources of Business Ideas
  • Developing Your Strategy
  • The Necessity for a Business Plan
  • Building a Plan

Module 4: Marketing Strategy

  • The Importance of a Marketing Strategy
  • The Marketing Strategy Process
  • Segmentation and the Target Market
  • Differentiation and Positioning
  • Marketing Strategy and Product
  • Marketing Strategy and Price
  • Marketing Strategy and Place
  • Marketing Strategy and Promotion

Module 5: Financial Management

  • The Importance of Financial Management in Small Business
  • Financial Control
  • Financial Decision Making
  • Financial Accounting Statements
  • Financial Ratio Analysis

Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Additional Information

What does the course include:

  • Course Notes
  • Accelerated Adult Learning Techniques
  • Certificate of Completion
  • Manuals and Workbooks

Evaluation Criteria

         Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Our Facilitators

       BSM Facilitators are experienced practitioners with a robust mix of practical and academic expertise who teach the art and science of the subject.

Five (5) Days

10 per group 

USD 2,150 per participant

BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC, U.K.)

For Programme Enrollment & Registration Please Contact:

Dr. Edward Roy Krishnan
Managing Director
+66891152450
edward@bsm.ac.th, inquiry@bsm.ac.th

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