Sales Enablement Programme

Programme Description

The heart of sales enablement is the people. As a sales enablement professional, how do you ensure that the sales team has the right business-essential competencies to achieve their business goals?
One of the key problems that keeps sales enablement professionals awake at night is how to create an environment that enables the sales force to successfully meet its targets and goals.

In this course you will be able to:

  1. Leverage explore, identify, and customize business-essential competencies for members of the sales ecosystem.
  2. Customize and use a competency assessment tool to determine competency gaps.
  3. Use a systems approach to define, design, develop, deploy, manage, and measure sales talent development solutions with agility.
  4. Screen and select sales talent, including trainers and coaches, who fit best with the overall strategy of the enablement program.
  5. Conduct formative and summative evaluation of sales enablement solutions, and use the results for continuous improvement of these solutions.
  6. Measure the business impact of sales enablement solutions.

This Course is suitable for Sales Trainers and their Managers, Sales Coaches, Sales Managers, Sales Leaders, Sales Consultants, C-Level Executives, Middle Level Managers, Senior Level Managers, Graduate Students and Entrepreneurs.

Module 1: Introduction to Sales Enablement

  • What is Sales Enablement?
  • Who Manages Sales Enablement?
  • Sales Enablement Challenges

Module 2: Building a Sales Enablement Plan

  • Sales Enablement Goal – Lead Conversion, Opportunity Creation, Deals Closed, Upsell and Retention Rates
  • Sales Enablement Processes
  • Sales Enablement Technology

Module 3: Sales Enablement Collaboration

  • Sales Enablement Training
  • Sales Enablement Best Practices

Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

– 5-Day Training
– Course Notes
– Stationary
– Nationally Recognized and Internationally Accredited Certificate of Completion
– Tea/Coffee Breaks
– Working Lunches

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

FEELocationCalendar ( 2019 )Pre-Booking
USD 2750 / per person

( Inclusive of VAT )


Group Discount

  • 2-4 pax: 2.5%    
  • 5-7 pax: 5%
  • 8-10 pax: 10%
  • 11-13 pax: 15%
  • 14-16 pax: 20%
Bangkok, ThailandJanuary 21 - 25
February 11 - 15
March 11 - 15
April 22 - 26
May 27 - 31
June 24 - 28
July 22 - 26
August 19 - 23
September 16 - 20
October 21 - 25
November 18 - 22
December 16 - 20

Reserve your seats now! No CREDIT CARD required.

BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC, U.K.)BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC, U.K.)

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