Sales Enablement Program

Find out all you need to know about our Sales Enablement Short Training program here at BSM Thailand, Validated By College of Birmingham & COB School of Business.

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TUITION FEE:  $1,499 per Participant


Bangkok School of Management, Amarin Tower, 16th Floor, Khwaeng Lumphini, Pathumwan, Bangkok 10330   View map


Short Courses

From getting your initial Lead to getting the Cash in hand, this Sales Enablement Training Programme will equip participants with the knowledge of all functions of business planning, marketing, sales and pre-sales. Not only that, this course also enables attendees to get hands-on experience in developing and innovating a new offering which will ultimately gain exposure to all the elements involved before and while heading towards the market!

Apart from gaining exposure, participants of this training course also acquire an understanding of the common errors of sales and marketing, but will also learn how to deal with these lapses of judgment and turning those situations into a fruitful outcome for their product. Trainees will also gain a knowledge which allows them to improve the opportunity pipeline generation, qualification, management and closure.

5 Days
10 Participants per Group
$1,999 per Participant
  • Graduate Students
  • Mid-Level Managers / Senior Managers
  • CXOs
  • Executives

Module – 1

  • SWOT Analysis
  • Outside-In View
  • Competitive Analysis
  • Key Offerings and GTM Strategy
  • Defining Business and Operating Plans
  • Success Criteria and Measurement
  • Feedback System and Revisioning Model
  • Influence of External/ Internal Factors
  • Building Long-Term Relationships
  • Consumer Behavior, Cultural Sensitivities, and Soft Skills

Module – 2

  • Basic Basics and Guiding Principles
  • Client’s Procurement and Vendor Evaluation Process
  • Power Map and Stakeholder Management
  • Risks, Assumptions, Issues and Dependencies
  • Costing and Pricing Levers
  • Contract and Negotiation
  • Legal and Closure
  • Transition to Delivery
  • Tracking/ Monitoring Transactions
  • Getting the Right Team Onboard

Module – 3

  • Influencing through Consultative Selling
  • Leverage Tools, Assets, and Dashboards
  • Disruptive Models – Innovation through Delivery and Pricing Models
  • Portfolio Rationalization – Staying Ahead in the Game
  • Competitor Profiles and Movements – Learning
  • Collaboration and Niche Creation – heading Jump-Start
  • Incremental and Interim Needs Management
  • Social Styles – Understand/ Deal

For Programme Enrollment & Registration Please Contact:

Dr. Edward Roy Krishnan
Managing Director


* You can also reach us real-time using our Live Support Or Contact Us on the website. Our representatives are available from 9AM to 6PM, Thailand time.

$1,999 per Participant

Upon successful completion of our short-term 2-Day, 3-Day, 5-Day, 10-Day or 15-Day programmes, with at least 80% attendance at the scheduled training sessions, participants would earn the Bangkok School of Management certification. In addition, participant who successfully obtains BSM certification would also qualify for a UK accredited certification, conditional upon

  1. submission of a 1,500 word essay concretely describing how he/she would utilize what he/she had learned from the training in his/her own job role, at his/her respective organization/company
  2. pay the assessment and certification fee of $250 USD. The award would be conferred by the College of Birmingham (COB) / School of Business (SOB). The certification will be verifiable online through the official COB, UK website. Please contact your training coordinator for more information.


UK accreditation and certification could be earned for this training, subject to submitting a 1,500-word essay concretely describing how you would utilize what you learned from the training in your current job role, in addition to paying an assessment and certification fee of 250 USD. The award would be conferred by the College of Birmingham (COB) / School of Business (SOB). The certification will be verifiable online through the official COB website. Please contact your training coordinator for more information.

Sample Certificate

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