Research Methodology, Data Analysis and Interpretation

This course will provide an opportunity for participants to establish or advance their understanding of research through critical exploration of research language, ethics, and approaches.
The course introduces the language of research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches.
Participants will use these theoretical underpinnings to begin to critically review literature relevant to their field or interests and determine how research findings are useful in forming their understanding of their work, social, local and global environment.

Learning Outcomes

In this course you will be able to:

  1. Explain different types of qualitative data analysis.
  2. Explain different types of quantitative data analysis.
  3. Help you to interpret the results of your data analysis.
  4. Review, analyse and interpret information.
  5. Independently generate conclusions.
  6. Identify and solve problems.

This Course is suitable for C-Level Executives, Middle Level Managers, Senior Level Managers, Graduate Students and Entrepreneurs.


Module 1: Introduction & Overview

  • Research Process
  • What Research Is? What it is not?
  • Selecting a Problem, Preparing to Carry out Research
  • Variables, Hypothesis, Operational Definition
  • Practice Exercise and Group / Individual Presentation

Module 2: Research Methods / Designs

  • Quantitative vs. Qualitative Approaches
  • Population, Sample and Sampling Procedures
  • Practice Exercise and Group / Individual Presentation

Module 3: Qualitative Research

  • An Overview / Philosophy behind Qualitative Approach to Research
  • Qualitative Research Designs
  • Qualitative Data Collection
  • Qualitative Data Analysis & Interpretation
  • Practice Exercise and Group / Individual Presentation

Module 4: Tools of Research / Scales of Measures

  • Validity & Reliability of Data Collection Instruments or tools or procedures
  • Best Practices in Developing Tools for Data Collection
  • Practice Exercise and Group / Individual Presentation

Module 5: Quantitative Data Analysis & Interpretation

  • Descriptive and Inferential (SPSS) & Interpretation
  • Parametric vs. Non-parametric analyses
  • Practice Exercise and Group / Individual Presentation

Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Additional Information

What does the course include:

  • Course Notes
  • Accelerated Adult Learning Techniques
  • Certificate of Completion
  • Manuals and Workbooks

Evaluation Criteria

         Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Our Facilitators

       BSM Facilitators are experienced practitioners with a robust mix of practical and academic expertise who teach the art and science of the subject.

Five (5) Days

10 per group 

USD 2,150 per participant

BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC, U.K.)

For Programme Enrollment & Registration Please Contact:

Dr. Edward Roy Krishnan
Managing Director

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