Mastering Strategic Management

Find out all you need to know about our Mastering Strategic Management Short Training here at BSM Thailand.

MAX Participants : 10 per group
COURSE FEE: USD 1,999 per participant
CERTIFICATION: BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Association for International Schools, Colleges and Universities (ASIC, U.K.)


Short Courses

Course Glimpse

Public relation has radically departed from its historical roots in publicity and journalism to become a management discipline—that is, one based on research and strategy.

Public relations is often confused and interchanged with ‘advertising’, that is the furthest from the truth! Public relations is a marketing tool which by-passes traditional methods of advertising, meaning instead of using different media channels or creating marketing campaigns you use intermediaries and influencers to promote your product/service and communicate with your audience.

Learning Outcomes / Key Takeaways (Suitable For)

In this course you will be able to:

  1. Public Relations in New Media Environment
  2. Theories and Strategies of PR
  3. Learn and understand the best practices for PR
  4. PR and organizational effectiveness

This Course is suitable for C-Level Executives, Middle Level Managers, Senior Level Managers, Graduate Students and Entrepreneurs

Outline: (Modes of Delivery)

Module 1: The Importance of Public Relations

  • The Function of Public Relations
  • Public Relations Roles
  • Value of Public Relations
  • Organizational Culture
  • Organizational Structure

Module 2: Public Relations and Organizational Effectiveness

  • Goal Attainment Approach
  • Systems Theory Approach
  • Stakeholder Management Approach
  • The Situational Theory of Publics Predicts Active or Passive Behavior
  • A Contingency Approach to Public Relations Strategy

Module 3: Public Relations Research: The Key to Strategy

  • Importance of Research in Public Relations Management
  • Purpose and Forms of Research
  • Types of Research

Module 4: The Practice of Public Relations

  • Corporate Public Relations
  • Responsibilities and Focus of the Chief Communications Officer
  • Agency Public Relations
  • Government Relations and Public Affairs
  • Issues Management and Public Policy
  • Nonprofit, NGO, and Activist Public Relations

Module 5: Ethics, Leadership and Counseling, and Moral Analyses

  • Conducting Moral Analyses
  • Effectiveness and Excellence

Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

What does the course include:

Course Notes
Accelerated Adult Learning Techniques
Certificate of Completion
Manuals and Workbooks

Evaluation Criteria

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Our Facilitators

BSM Facilitators are experienced practitioners with a robust mix of practical and academic expertise who teach the art and science of the subject.

Sample Certificate
( Click the Image to Enlarge)

For Programme Enrollment & Registration Please Contact:

Dr. Edward Roy Krishnan
Managing Director

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