Marketing Masterclass

You’re looking for a complete marketing course to teach you everything you need to become a marketing expert?

You’ve found the right course!

With the skills learned in our marketing course, you can:

  • GROW your own business
  • LAND a job in this hot marketing industry
  • HELP a client increase their business

Learning Outcomes

In this course you will be able to:

  1. Evaluate Consumer behavior – how people make buying decisions.
  2. Create offerings.
  3. Develop and manage offerings.
  4. Use marketing channels to create value for customers.
  5. Use supply chains models.
  6. Do marketing research and market intelligence.
  7. Understand the ethics of Professional selling.
  8. Create your own marketing plan.

This Course is suitable for C-Level Executives, Middle Level Managers, Senior Level Managers, Graduate Students and Entrepreneurs.


Module 1: What is marketing?
Module 2: Consumer behavior

  • How people make buying decisions
  • Business buying behavior
  • Market segmenting, targeting, and positioning

Module 3: Developing and managing offerings

  • Creating offerings
  • Using marketing channels to create value for customers
  • Using supply chains to create value for customers
  • Gathering and using information: marketing research and market intelligence

Module 4: Integrated marketing communications and the changing media landscape

  • Public relations, social media, and sponsorships
  • Professional selling
  • Customer satisfaction, loyalty, and empowerment
  • Price, the only revenue generator

Module 5: The marketing plan

Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Additional Information

What does the course include:

  • Course Notes
  • Accelerated Adult Learning Techniques
  • Certificate of Completion
  • Manuals and Workbooks

Evaluation Criteria

         Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Our Facilitators

       BSM Facilitators are experienced practitioners with a robust mix of practical and academic expertise who teach the art and science of the subject.

Five (5) Days

10 per group 

USD 2,150 per participant

BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC, U.K.)

For Programme Enrollment & Registration Please Contact:

Dr. Edward Roy Krishnan
Managing Director

* You can also reach us real-time using our Live Support Or Contact Us on the website. Our representatives are available from 9AM to 6PM, Thailand time.

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