Marketing Masterclass

BSM | Bangkok School of Management - Private: Programmes - Marketing Masterclass

Programme Description

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Do new marketing channels baffle you? Or are you overwhelmed by the ways to develop your brand? Are you looking for a complete marketing programme to teach you everything you need to become a marketing expert?

If yes, then you’ve found the right programme! With the skills learned in our Marketing Master Class Short Programme, you can learn how to land a job in the high demanding marketing industry and help clients increase their business. Or even take it a step further and grow your own business.

Learning Outcomes

In this programme you will be able to:

  1. Evaluate Consumer behavior – how people make buying decisions.
  2. Create offerings.
  3. Develop and manage offerings.
  4. Use marketing channels to create value for customers.
  5. Use supply chains models.
  6. Do marketing research and market intelligence.
  7. Understand the ethics of Professional selling.
  8. Create your own marketing plan.

Programme Outline

Module 1: What is marketing?
Module 2: Consumer behavior

  • How people make buying decisions
  • Business buying behavior
  • Market segmenting, targeting, and positioning

Module 3: Developing and managing offerings

  • Creating offerings
  • Using marketing channels to create value for customers
  • Using supply chains to create value for customers
  • Gathering and using information: marketing research and market intelligence

Module 4: Integrated marketing communications and the changing media landscape

  • Public relations, social media, and sponsorships
  • Professional selling
  • Customer satisfaction, loyalty, and empowerment
  • Price, the only revenue generator

Module 5: The marketing plan

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Delivery Method

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

Course Includes

– 2-Day Training
– Module Notes
– Stationary
– Nationally Recognized and Internationally Accredited Certification
– Tea/Coffee Breaks
– Working Lunches

*note: all other expenses are to be borne by participants

Evaluation Criteria

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Fee / Location / Calendar

FEELocationCalendar (2020)Pre-Booking
USD 1099 / per person

( Inclusive of VAT )

Group Discount

  • 2-4 pax: 2.5%    
  • 5-7 pax: 5%
  • 8-10 pax: 10%
  • 11-13 pax: 15%
  • 14-16 pax: 20%

 

Bangkok, ThailandJanuary 30 - 31
February 27 - 28
March 26 - 27
April 30 - May 1
May 14 - 15
June 25 - 26
July 30 - 31
August 27 - 28
September 24 - 25
October 15 - 16
November 26 - 27
December 17 - 18

Reserve your seats now! No CREDIT CARD required.

Certification

BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC, U.K.)

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