You’re looking for a complete marketing course to teach you everything you need to become a marketing expert?
You’ve found the right course!
With the skills learned in our marketing course, you can:
- GROW your own business
- LAND a job in this hot marketing industry
- HELP a client increase their business
Learning Outcomes
In this course you will be able to:
- Evaluate Consumer behavior – how people make buying decisions.
- Create offerings.
- Develop and manage offerings.
- Use marketing channels to create value for customers.
- Use supply chains models.
- Do marketing research and market intelligence.
- Understand the ethics of Professional selling.
- Create your own marketing plan.
This Course is suitable for C-Level Executives, Middle Level Managers, Senior Level Managers, Graduate Students and Entrepreneurs.
Outline
Module 1: What is marketing?
Module 2: Consumer behavior
- How people make buying decisions
- Business buying behavior
- Market segmenting, targeting, and positioning
Module 3: Developing and managing offerings
- Creating offerings
- Using marketing channels to create value for customers
- Using supply chains to create value for customers
- Gathering and using information: marketing research and market intelligence
Module 4: Integrated marketing communications and the changing media landscape
- Public relations, social media, and sponsorships
- Professional selling
- Customer satisfaction, loyalty, and empowerment
- Price, the only revenue generator
Module 5: The marketing plan
Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.
Additional Information
What does the course include:
- Course Notes
- Accelerated Adult Learning Techniques
- Certificate of Completion
- Manuals and Workbooks
Evaluation Criteria
Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.
Our Facilitators
BSM Facilitators are experienced practitioners with a robust mix of practical and academic expertise who teach the art and science of the subject.
