Exploring Business (Introduction to Business)

Programme Description

Have you ever wondered what qualities billionaire Bill Gates, visionary Steve Jobs, or Jeff Bezos all have in common? After you finish studying business practices in this course, you may discover that you have some of the same qualities as other successful entrepreneurs.

This course is designed to expose you to business terminology, concepts, and current business issues. The intent is to develop a viable business vocabulary, foster critical and analytical thinking, and refine your business decision-making skills.

Learning Outcomes / Key Takeaways (Suitable For)

In this course you will be able to:

  1. Explain how economic indicators shape business decisions.
  2. Identify and analyze business cycles.
  3. Identify the legal forms of business, and describe the advantages and disadvantages of each.
  4. Describe and analyze the components of the marketing mix, and explain how segmentation and research will foster an understanding of consumer behavior.
  5. Explain the components of a balance sheet and income statement.
  6. Formulate several financial ratios, and communicate the implications of those ratios for future performance of a company.
  7. Explain and identify leadership and management skills necessary for a successful business.
  8. Identify reasons for studying business.

This Course is suitable for C-Level Executives, Middle Level Managers, Senior Level Managers, Graduate Students and Entrepreneurs.

Outline: (Modes of Delivery)

Module 1: Introduction to Business and Economics

  • The Nature of Business
  • Risk and Profit Economics
  • Economic Systems
  • Supply and Demand

Module 2: International Business

  • Theories of Comparative and Absolute Advantage
  • Importing and Exporting
  • International Business Strategies
  • Forces Affecting Trade
  • Trade Agreements and Organizations

Module 3: Ethical Business behaviour

  • Social Responsibility
  • Types of Corporate Responsibility

Module 4: Types of Business Ownership

  • Sole Proprietorship
  • Partners
  • Corporations
  • Mergers & Acquisitions
  • Other forms of ownership

Module 5: Small Business

  • The functionalities and responsibilities of management
  • Levels of Management
  • Planning

Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

– 5-Day Training
– Course Notes
– Stationary
– Nationally Recognized and Internationally Accredited Certificate of Completion
– Tea/Coffee Breaks
– Working Lunches

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

FEELocationCalendar ( 2019 )Pre-Booking
USD 2750 / per person

( Inclusive of VAT )


Group Discount

  • 2-4 pax: 2.5%    
  • 5-7 pax: 5%
  • 8-10 pax: 10%
  • 11-13 pax: 15%
  • 14-16 pax: 20%
Bangkok, ThailandJanuary 21 - 25
February 11 - 15
March 11 - 15
April 22 - 26
May 27 - 31
June 24 - 28
July 22 - 26
August 19 - 23
September 16 - 20
October 21 - 25
November 18 - 22
December 16 - 20

Reserve your seats now! No CREDIT CARD required.

BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC, U.K.)

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