eMarketing: The Essential Guide to Online Marketing

Find out all you need to know about our eMarketing: The Essential Guide to Online Marketing Short Training here at BSM Thailand, Validated By College of Birmingham & COB School of Business.

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Bangkok School of Management, Amarin Tower, 16th Floor, Khwaeng Lumphini, Pathumwan, Bangkok 10330   View map

Emarketing or electronic marketing is when you apply marketing strategies and principles to market your goods or services on the internet. This 5-day intensive training course explores a wide variety of marketing strategies that can be applied online as well as giving attendees of this course a good idea on how to implement taught strategies. The training course also covers benchmarking and competitor analysis online as well as teaches participants how to get their business online in the first place!

Course Glimpse

What is a domain?

In layman’s terms, a domain name is the name of your website; however, it is more than just a surface level addition to your business, the science of the domain name goes much further than that. This course will teach you about the domain name, the ins and outs of deciding and settling on a domain name and the impact it can have on your online presence. The training course will facilitate trainees with the knowledge of other terms which sound like ‘geek-speak’ or seem highly-technical and break them down so everyone can understand and benefit from them.

Google Analytics

With traditional marketing efforts, the data you collect is king. It allows you to make modifications to your campaign based on the response. Marketing online is no different. Google provides users with data on how their website/ads/campaigns are doing based on the target customer- this course teaches you the ins and outs of google analytics, making the most out of this service and how to analyse this data to benefit your business.

5 Days
10 Participants per Group
$1,999 per Participant
  • Graduate Students
  • Mid-Level Managers / Senior Managers
  • CXOs
  • Executives
    • Introduction to e-Marketing
      • What is e-Marketing?
      • Why e-Marketing?
      • History and how it has evolved
      • What is e-Commerce?
      • What is m-Commerce (Mobile Commerce)?
    • Getting started with e-Commerce Basics
      • Getting your business online
        • Getting a website
        • Websites that work!
        • Finding the right service providers
      • Benchmarking and Competitor Analysis
        • Why benchmarking is important?
        • How to execute a good competitor analysis
      • Identifying your customers
        • Where are the customers?
        • Identifying good niches
        • How to approach your identified customers
    • How to build a website yourself
      • Technical infrastructure behind a website
        • What is a domain?
        • Who is a webhost
        • Different types of Web Hosting Service Providers
        • Who do you need to select
      • Understanding the Cloud
      • Content Management Systems
      • Introduction to WordPress and how to build a website using WordPress
        • WordPress Basics
        • Themes and Customization
        • Plugins
        • WordPress Security
    • Getting started with Digital Marketing
      • Digital Marketing Basics
      • Building a Mailing List
      • Landing Pages
      • Follow-up Marketing (Autoresponders)
      • Pay-per-Click and Ad Networks
      • Affiliate Marketing Models
      • Search Engine Optimization
      • Search Engine Marketing
      • Press Releases and Article Submission
  • Social Effect and how to execute good social marketing campaigns
    • What is Social Media Marketing
    • How to build a good social presence
    • Facebook Effect
    • Join the conversation with Twitter
    • LinkedIn
    • Youtube
    • Other social media platforms
    • Social Media marketing in detail
    • Identifying Viral Loops
    • Creating viral campaigns
    • Optimizing viral loops
  • Metrics: Understanding what to look at!
    • Metrics basics
    • Google analytics
    • Facebook Insights
    • Email Marketing Stats
  • Enhancing your productivity with the right tools
    • Project Management tools
    • Communication tools
      • Email
      • Chat / Support
    • Social management tools
    • Grabbing Social data and why it matters
    • CRM platforms
    • Credit card processing and billing
  • Technology paradigm changes and how it will affect within the next 5 years
    • Last paradigm shift
    • Artificial Intelligence
    • Virtual Reality and Augmented Reality
    • What to expect next few years and how to be prepared

For Programme Enrollment & Registration Please Contact:

Dr. Edward Roy Krishnan
Managing Director
edward@bsm.ac.th, inquiry@bsm.ac.th


* You can also reach us real-time using our Live Support Or Contact Us on the website. Our representatives are available from 9AM to 6PM, Thailand time.

$1,999 per Participant

Upon successful completion of our short-term 2-Day, 3-Day, 5-Day, 10-Day or 15-Day programmes, with at least 80% attendance at the scheduled training sessions, participants would earn the Bangkok School of Management certification. In addition, participant who successfully obtains BSM certification would also qualify for a UK accredited certification, conditional upon

  1. submission of a 1,500 word essay concretely describing how he/she would utilize what he/she had learned from the training in his/her own job role, at his/her respective organization/company
  2. pay the assessment and certification fee of $250 USD. The award would be conferred by the College of Birmingham (COB) / School of Business (SOB). The certification will be verifiable online through the official COB, UK website. Please contact your training coordinator for more information.


UK accreditation and certification could be earned for this training, subject to submitting a 1,500-word essay concretely describing how you would utilize what you learned from the training in your current job role, in addition to paying an assessment and certification fee of 250 USD. The award would be conferred by the College of Birmingham (COB) / School of Business (SOB). The certification will be verifiable online through the official COB website. Please contact your training coordinator for more information.

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