eCommerce 101

Programme Description

e-Commerce is booming. e-Commerce is a word being thrown around a lot in the modern business environment, but what exactly is it? eCommerce, short for Electronic Commerce is a term for any business that involves consumers to electronically purchase or exchange goods and services for currency online.

Learning Outcomes / Key Takeaways

In this programme you will be able to:

  1. Overview of all the aspects of e-commerce.
  2. Achieve success in the form of new sales / leads / partnerships.
  3. Understand the impact and scope of digital revolution.
  4. Identify new opportunities to conduct business.
  5. Build your own website.

Module 1: Introduction to e-Commerce

  • What is e-Commerce?
  • Why e-Commerce?
  • History and how it has evolved
  • What is m-Commerce (Mobile Commerce)?

Module 2: Benchmarking and Competitor Analysis

  • Why benchmarking is important?
  • How to execute a good competitor analysis

Module 3: Identifying your customers

  • Who are the customers?
  • Identifying good niches
  • How to approach your identified customers
  • How to execute a good competitor analysis

Module 4: How to build a website yourself

  • Technical infrastructure behind a website
  • Understanding the Cloud
  • Content Management Systems
  • Introduction to WordPress and how to build a website using WordPress

Module 5: Getting started with Digital Marketing

  • Digital Marketing basics
  • Building a Mailing List
  • Landing Pages
  • Follow-up Marketing (Autoresponders)
  • Pay-per-Click and Ad Networks
  • Affiliate Marketing Models
  • Search Engine Optimization
  • Search Engine Marketing
  • Press Releases and Article Submission

Module 6: Tools and technology of e-Commerce

  • Metrics basics
  • Google analytics
  • Facebook Insights
  • Email Marketing Stats
  • Project Management tools
  • Communication tools
    • Email
    • Chat / Support
  • Social management tools
  • Grabbing Social data and why it matters
  • CRM platforms
  • Credit card processing and billing
  • Last paradigm shift
  • Artificial Intelligence
  • Virtual Reality and Augmented Reality
  • What to expect next few years and how to be prepared

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

– 5-Day Training
– Module Notes
– Stationary
– Nationally Recognized and Internationally Accredited Certification
– Tea/Coffee Breaks
– Working Lunches

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

FEELocationCalendarPre-Booking

USD 2150 / per person

( Inclusive of VAT )

 

Group Discount

- 2-4 pax: 2.5%    
- 5-7 pax: 5%
- 8-10 pax: 10%
- 11-13 pax: 15%
- 14-16 pax: 20%

 

Bangkok, Thailand

January 14 - 18
February 4 - 8
March 4 - 8
April 1 - 5
May 6 - 10
June 17 - 21
July 8 - 12
August 5 - 9
September 2 - 6
October 7 - 11
November 4 - 8
December 2 - 6

Reserve your seats now! No CREDIT CARD required.

BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC, U.K.)

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