eCommerce 101

e-Commerce is booming. e-Commerce is a word being thrown around a lot in the modern business environment, but what exactly is it? eCommerce, short for Electronic Commerce is a term for any business that involves consumers to electronically purchase or exchange goods and services for currency online.

Learning Outcomes

Learning Outcomes / Key Takeaways

In this course you will be able to:

  1. Overview of all the aspects of e-commerce.
  2. Achieve success in the form of new sales / leads / partnerships.
  3. Understand the impact and scope of digital revolution.
  4. Identify new opportunities to conduct business.
  5. Build your own website.

This Course is suitable for C-Level Executives, Middle Level Managers, Senior Level Managers, Graduate Students and Entrepreneurs.


Module 1: Introduction to e-Commerce

  • What is e-Commerce?
  • Why e-Commerce?
  • History and how it has evolved
  • What is m-Commerce (Mobile Commerce)?

Module 2: Benchmarking and Competitor Analysis

  • Why benchmarking is important?
  • How to execute a good competitor analysis

Module 3: Identifying your customers

  • Who are the customers?
  • Identifying good niches
  • How to approach your identified customers
  • How to execute a good competitor analysis

Module 4: How to build a website yourself

  • Technical infrastructure behind a website
  • Understanding the Cloud
  • Content Management Systems
  • Introduction to WordPress and how to build a website using WordPress

Module 5: Getting started with Digital Marketing

  • Digital Marketing basics
  • Building a Mailing List
  • Landing Pages
  • Follow-up Marketing (Autoresponders)
  • Pay-per-Click and Ad Networks
  • Affiliate Marketing Models
  • Search Engine Optimization
  • Search Engine Marketing
  • Press Releases and Article Submission

Module 6: Tools and technology of e-Commerce

  • Metrics basics
  • Google analytics
  • Facebook Insights
  • Email Marketing Stats
  • Project Management tools
  • Communication tools
    • Email
    • Chat / Support
  • Social management tools
  • Grabbing Social data and why it matters
  • CRM platforms
  • Credit card processing and billing
  • Last paradigm shift
  • Artificial Intelligence
  • Virtual Reality and Augmented Reality
  • What to expect next few years and how to be prepared

Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Additional Information

What does the course include:

  • Course Notes
  • Accelerated Adult Learning Techniques
  • Certificate of Completion
  • Manuals and Workbooks

Evaluation Criteria

         Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Our Facilitators

       BSM Facilitators are experienced practitioners with a robust mix of practical and academic expertise who teach the art and science of the subject.

Five (5) Days

10 per group 

USD 2,150 per participant

BSM Certification is recognized nationally by Thailand Ministry of Education & Internationally accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC, U.K.)

For Programme Enrollment & Registration Please Contact:

Dr. Edward Roy Krishnan
Managing Director

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