BA (Hons) Business and Marketing

Find out all you need to know about our BA (Hons) Business and Marketing degree here at BSM Thailand, in partnership with Northumbria University, UK.

START: October 2, 2017
DURATION:  3 Years
COURSES:  25 Courses + 8 Modules


Bangkok School of Management, Amarin Tower, 16th Floor, Khwaeng Lumphini, Pathumwan, Bangkok 10330   View map

Good marketing is like a breath of fresh air, with advertisements and marketing efforts at an all-time high it can become difficult to stand-out and make your marketing efforts noticed. This award will give you all the tools to execute and master marketing strategies such as data interpretation and analysis, efficient marketing communications and integrated marketing.

BA (Hons) Business with Marketing Management includes modules on marketing research and planning as well as a deeper look into the world of retail marketing, how it’s done and its aspects which include; buyer behavior, customer experience, and content marketing.

3 Years
25 Courses (Year 1 & 2)
8 Modules (Year 3)
First 2 Years in Bangkok,  Thailand
Final Year in Newcastle, UK

Year 1 & Year 2

  • High School completion or its equivalent qualification such as IGCSE, GED, A-Level, IB, etc.
  • English Proficiency equivalent to IELTS 5.5 or score of 65%+ on BSM English Proficiency Test (BSMEPT)

(Those with IELTS below 5.5 or BSMEPT below 65% need to take additional English courses)


Final Year

  • Recognized Diploma and/or Higher Diploma in Business/Management or related field from BSM or elsewhere
  • IELTS 6.5

1st and 2nd Year:

  1. BUS 101 Introduction to Business
  2. BUS 103 Principles of Management
  3. BUS 200 Business Ethics
  4. BUS 201 Organizational Behavior
  5. BUS 202 Human Resource Management
  6. BUS 203 Entrepreneurship
  7. BUS 204 E-Commerce
  8. BUS 301 Organizational Leadership
  9. BUS 304 Small Business Management
  10. ECO 201 Microeconomics
  11. ECO 202 Macroeconomics
  12. ECO 303 International Economics
  13. ENG 101 English Composition 1
  14. ENG 102 English Composition 2
  15. ENG 201 Public Speaking
  16. FIN 301 Business Finance
  17. FIN 340 Fundamentals of Investment
  18. INT 302 International Business Trends
  19. ITM 201 Information System in Organization
  20. MAT 220 Business Statistics
  21. MKT 101 Introduction to Marketing
  22. MKT 302 Consumer Behavior
  23. MKT 303 Principles of Advertising
  24. OL 421 Strategic Management and Policy
  25. PPD 310 Business Research Methods

Final Year:

  1. GA6001 – Academic Language Skills for Northumbria Business School(Optional, 0 Credits)

  2. HR0388 – Academic and Career Development (Core, 20 Credits)

  3. MK0385 – Buyer Behaviour and Integrated Marketing Communications (Core, 20 Credits)

  4. MK0387 – Digital and Data Driven Marketing (Core, 20 Credits)

  5. MK0388 – Marketing Management and Strategy (Core, 20 Credits)

  6. NX0328 – Contemporary Issues in Business (Core, 20 Credits)

  7. NX0329 – Supporting Study in the UK (Core, 0 Credits)

  8. SM0382 – Strategic Management and Corporate Responsibility (Core, 20 Credits)

Whilst most of the courses do not set an exact deadline for applications, students are advised to apply early to secure the place and organise any sponsorship or funding.

International students are encouraged to apply 1 month prior the commence of the preferred courses. This allows sufficient time to process our decision, for you to obtain visas and to organise your accommodation and travel arrangements.

Application forms should be provided directly to Bangkok School of Management via our online application form. Simply click on the ‘Apply Online’ button or visit our campus.

1st and 2nd Year:

Application & Placement Test: 2,500 Baht
Administration: 18,750 Baht/term (6 terms)
Tuition: 7,999 Baht/course
Certification: 55,000 Baht (payable in 4 installments)
Visa Assistance: 2,000 Baht (per year)
Graduation: 2,000 Baht
Immigration fee (for foreign students only): 7,600 Baht (per year)

Total to complete BSM Portion (approximation): 372,000 Baht (excluding visa fee) per Term

Final Year:
£12,500 in the United Kingdom

Annual Intakes:

First 1 & 2 Year: January, April, July & October

Final Year in Newcastle: January & September


“I think BSM is a family. The staff really help us a lot, not only academically but with our personal issues as well. I think overall it is a good community and the school workload is manageable.”

- Yanisa Kulbhananda, Thailand -

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