Mr. Harprem Doowa, CEO of frank.co.th visited Bangkok of School of Management

Mr. Harprem Doowa, CEO of frank.co.th visited Bangkok of School of Management as part of our Passion Talk Series. Frank.co.th is part of the EdirectInsure Group, which operates the leading online insurance platforms in Asia with offices in Hong Kong, Portugal and Thailand. They promise an insurance experience that feels: Fast, Simple and Yours. Mr. Doowa shared their company’s secret in thriving in today’s dynamic world. He pointed out that businesses must be customer-centric as they are what makes the economy tick. When the customers go for a service, they would want it to be worth their time and money. Thus, having an unpleasurable experience would rather make them unforgiving. As what Patricia Fripp used to say, “It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.”