HATHOR INVESTMENT GROUP LIMITED visited Bangkok School of Management
Ms. Tina Blackmon, Marketing, and Communications of HATHOR INVESTMENT GROUP LIMITED visited Bangkok School of Management to impart her knowledge and skills to our students. Ms. Tina explained the importance of a successful marketing strategy in running a business. She emphasized the importance of understanding customers, what they need and how the business owner can persuade them to buy. Based on her experience, a business owner should set up a marketing plan which would put the strategy into action. According to her, marketing plans should always look into the future and it should outline how to follow up on sales and what the business owner is doing to develop their offer.