On the 4th of December 2018, Mrs. Honey Nualanong, the owner of Daniel Thaiger visited Bangkok School of Management to give a motivational speech to our students. Daniel Thaiger, the signature red food truck, is one of the pioneers in Bangkok when it comes to gourmet food trucks and they offer one of the best burgers in town.
Mrs. Nualanong helped our students understand the very complex topic that is consumer behavior. She said that it is important to focus on building a lasting relationship with the customers. Thus, it goes without saying that it is important to provide them with an experience that would make them feel they are being valued, as, in the end, this would keep them coming back for more.