Module 1: What is marketing?
Module 2: Consumer behavior

• How people make buying decisions
• Business buying behavior
• Market segmenting, targeting, and positioning

Module 3: Developing and managing offerings

• Creating offerings
• Using marketing channels to create value for customers
• Using supply chains to create value for customers
• Gathering and using information: marketing research and market intelligence

Module 4: Integrated marketing communications and the changing media landscape

• Public relations, social media, and sponsorships
• Professional selling
• Customer satisfaction, loyalty, and empowerment
• Price, the only revenue generator

Module 5: The marketing plan

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

•  2-Day Training
• Course Notes
• Stationary
• Nationally Recognized and Internationally Accredited Certification
•  Tea/Coffee Breaks
• Working Lunches
• Training materials (Soft file)
• An evening of Thai culture emersion – River Cruise.

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.