Do new marketing channels baffle you? Or are you overwhelmed by the ways to develop your brand? Are you looking for a complete marketing programme to teach you everything you need to become a marketing expert?
If yes, then you’ve found the right programme! With the skills learned in our Marketing Master Class Short Programme, you can learn how to land a job in the high demanding marketing industry and help clients increase their business. Or even take it a step further and grow your own business.
In this programme you will be able to:
- Evaluate Consumer behavior – how people make buying decisions.
- Create offerings.
- Develop and manage offerings.
- Use marketing channels to create value for customers.
- Use supply chains models.
- Do marketing research and market intelligence.
- Understand the ethics of Professional selling.
- Create your own marketing plan.
Module 1: What is marketing?
Module 2: Consumer behavior
- How people make buying decisions
- Business buying behavior
- Market segmenting, targeting, and positioning
Module 3: Developing and managing offerings
- Creating offerings
- Using marketing channels to create value for customers
- Using supply chains to create value for customers
- Gathering and using information: marketing research and market intelligence
Module 4: Integrated marketing communications and the changing media landscape
- Public relations, social media, and sponsorships
- Professional selling
- Customer satisfaction, loyalty, and empowerment
- Price, the only revenue generator
Module 5: The marketing plan
Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.
Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.
- 2-Day Training
- Course Notes
- Nationally Recognized and Internationally Accredited Certification
- Tea/Coffee Breaks
- Working Lunches
- Training materials (Soft file)
- An evening of Thai culture emersion – River Cruise.
Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.
|October||31 - 1 November||2024
USD 1,099 / per person
(Exclusive of VAT )
- 2-4 pax: 2.5%
- 5-7 pax: 5%
- 8-10 pax: 10%
- 11-13 pax: 15%
- 14-16 pax: 20%