Marketing Masterclass

Do new marketing channels baffle you? Or are you overwhelmed by the ways to develop your brand? Are you looking for a complete marketing programme to teach you everything you need to become a marketing expert?

If yes, then you’ve found the right programme! With the skills learned in our Marketing Master Class Short Programme, you can learn how to land a job in the high demanding marketing industry and help clients increase their business. Or even take it a step further and grow your own business.

Learning Outcomes

In this programme you will be able to:

  1. Evaluate Consumer behavior – how people make buying decisions.
  2. Create offerings.
  3. Develop and manage offerings.
  4. Use marketing channels to create value for customers.
  5. Use supply chains models.
  6. Do marketing research and market intelligence.
  7. Understand the ethics of Professional selling.
  8. Create your own marketing plan.

Programme Outline

Module 1: What is marketing?
Module 2: Consumer behavior

  • How people make buying decisions
  • Business buying behavior
  • Market segmenting, targeting, and positioning

Module 3: Developing and managing offerings

  • Creating offerings
  • Using marketing channels to create value for customers
  • Using supply chains to create value for customers
  • Gathering and using information: marketing research and market intelligence

Module 4: Integrated marketing communications and the changing media landscape

  • Public relations, social media, and sponsorships
  • Professional selling
  • Customer satisfaction, loyalty, and empowerment
  • Price, the only revenue generator

Module 5: The marketing plan

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Delivery Method

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

Course Includes

  •  2-Day Training
  • Course Notes
  • Stationary
  • Nationally Recognized and Internationally Accredited Certification
  •  Tea/Coffee Breaks
  • Working Lunches
  • Training materials (Soft file)
  • An evening of Thai culture emersion – River Cruise.

Evaluation Criteria

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Training Date
Month Day(s) Year
November 30-01 December 2023
December 7-8 2023
December 14-15 2023
Month Day(s) Year

January 11-12 2024
January 25-26 2024
February 8-9 2024
22-23 2024
March 7-8 2024
March 21-22 2024
April 4-5 2024
April 25-26 2024
May 16-17 2024
May 30-31 2024
June 13-14 2024
June 27-28 2024
July 4-5 2024
July 18-19 2024
August 8-9 2024
August 29-30 2024
September 5-6 2024
September 19-20 2024
October 10-11 2024
October 31 - 1 November 2024
November 7-8 2024
November 21-22 2024
December 2-3 2024
December 12-13 2024

Location: Bangkok, Thailand

**Reserve your seats now! No CREDIT CARD required.**