eMarketing: The Essential Guide

There is no doubt about it – the Internet has changed the world we live in. Never before has it been so easy to access information, communicate with people all over the globe and share articles, videos, photos and all manner of media.

The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and using that connectivity to market is eMarketing. eMarketing embraces a wide range of strategies, but what underpins successful eMarketing is a user-centric and cohesive approach to these strategies which is what you will be learning in this course.

Learning Outcomes

In this programme you will be able to:

  1. Find the right service providers.
  2. Execute a good competitor analysis.
  3. Approach your identified customers.
  4. Know WordPress Basics.
  5. Perform Search Engine Optimization.
  6. Create Press Releases and Article Submission.
  7. Execute good social marketing campaigns.
  8. Enhance your productivity with the right tools.

Programme Outline

Module 1: Introduction to e-Marketing

  • Getting started with e-Commerce Basics
  • How to build a website yourself
  • Getting started with Digital Marketing

Module 2: Social Effect and how to execute good social marketing campaigns

  • What is Social Media Marketing
  • How to build a good social presence
  • Facebook Effect
  • Join the conversation with Twitter
  • LinkedIn
  • Youtube
  • Other social media platforms
  • Social Media marketing in detail
  • Identifying Viral Loops
  • Creating viral campaigns
  • Optimizing viral loops

Module 3: Metrics: Understanding what to look at!

  • Metrics basics
  • Google analytics
  • Facebook Insights
  • Email Marketing Stats

Module 4: Enhancing your productivity with the right tools

  • Project Management tools
  • Communication tools
  • Social management tools
  • Grabbing Social data and why it matters
  • CRM platforms
  • Credit card processing and billing

Module 5: Technology paradigm changes and how it will affect within the next 5 years

  • Last paradigm shift
  • Artificial Intelligence
  • Virtual Reality and Augmented Reality
  • What to expect next few years and how to be prepared

Delivery Method

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

Course Includes

  •  5-Day Training
  • Course Notes
  • Stationary
  • Nationally Recognized and Internationally Accredited Certification
  •  Tea/Coffee Breaks
  • Working Lunches
  • Training materials (Soft file)
  • An evening of Thai culture emersion – River Cruise.

Evaluation Criteria

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.

Training Date
Month Day(s) Year
November 27- 01 December 2023
December 4-8 2023
December 11-15 2023
Month Day(s) Year
January 8-12 2024
January 22-26 2024
February 5-9 2024
19-23 2024
March 4-8 2024
March 18-22 2024
April 1-5 2024
April 22-26 2024
May 13-17 2024
May 27-31 2024
June 10-14 2024
June 24-28 2024
July 1-5 2024
July 15-19 2024
August 5-9 2024
August 26-30 2024
September 2-6 2024
September 16-20 2024
October 7-11 2024
October 28 - November 1 2024
November 4-8 2024
November 18-22 2024
December 2-6 2024
December 16-20 2024

Location: Bangkok, Thailand

**Reserve your seats now! No CREDIT CARD required.**