Date: February 27 & 28, 2019 Marketing Masterclass

Date: February 27 & 28, 2019 Marketing Masterclass

Programme Outline:

Day 1
Foundation of Marketing
Product Development
– Concept
– Key Benefits
– Branding
Competitive Environment
– Product Positioning
– Distribution Channels
– Corporate Comparative Analysis

Day 2
Marketing Workshop & Consultation
Forensic Analysis
– Your Corporate Financials
– Specific Product Analysis
– Specific Product Branding
Marketing Proposal
– Structuring a Marketing Plan
– Implementing the Plan