What can you do with a Marketing Degree?
You’ve just finished your high-school exams and now you’re ready to go to university, you’re face-to-face with decisions which could potentially, nay, certainly decide what the rest of your life is going to look like. With pamphlets from every university you’ve set eyes upon, the question of ‘which university shall I go to?’ seems like an afterthought. The real question is which major do you choose?
You regroup yourself and your thoughts and focus on the pamphlets again, amongst all the color you read the words “MARKETING”, this peaks your interest and you keep reading further, all the skills required, the courses you’ll study align with your interests and you decide there and then, that this is the field for you.
You’re now excited to go to university, you tell your parents that you’re choosing to study marketing and being the practical adults they are, they question you, “What about job prospects? Is the pay any good?”- this stumps you because in your excitement you didn’t consider the real-life implications of pursuing your chosen field of study, fear not, reading this article will allow you to head back to the living room and answer all the questions your parents have for you!
What can you do with a marketing degree?
Anything, and no that’s not all-talk, a marketing degree equips you with skills to be able to work in almost any industry that exists today, mostly because marketing has become one the most vital parts of any organization today- in an age where presence, whether digital or otherwise can make or break business, marketing needs to be one of the strongest wings of any business. If you have a marketing degree you can enter into Digital Marketing, which is in fact, the fastest growing field in the world at the moment. The beauty of it is that digital marketing is needed everywhere, newspapers, magazines, consulting companies, media houses- every industry is in need of an individual who can help them stay relevant in the industry, digitally.
More traditional marketing roles involve you straying into the advertising industry, brand management, business consultancy, international marketing, and copywriting and so on and so forth.
Traditional Jobs with a Marketing Degree
If venturing into a new field is not your cup of tea, I’ve compiled a list of the more ‘traditional’ jobs you could get into with a marketing degree!
- Marketing Manager
Typically, a marketing manager is not only in charge of his/her own department but has knowledge of all departments, the marketing manager co-ordinates plans and strategies for all departments to maximize profits based on demand and supply rules and proper targeting. The marketing manager has an answer to everything, the correct strategies, market characteristics, appropriate promotional content, product development, you know it all!
- Sales Manager
As a sales manager you supervise your team and make sure that each sales representative keeps to their territory- you also make sure your representatives are hitting their targets, you train, manage incentives and device sales strategies for your team and are the mastermind behind making money for the company.
- Public Relations
Public relations is often confused and interchanged with ‘advertising’, that is the furthest from the truth! Public relations is a marketing tool which by-passes traditional methods of advertising, meaning instead of using different media channels or creating marketing campaigns you use intermediaries and influencers to promote your product/service and communicate with your audience. As a PR expert, the image of your organization is in your hands!
- Operations Manager
An operations manager is the person who keeps the organization’s engine is well oiled and running at peak performance, as an operations manager you work with all the pillars of the business, be it communications, planning, project management, analytics or regional marketing, you have an eye and a direct involvement in everything!