After reading all of this, hopefully you have access to your TikTok analytics and have a deeper understanding of how these analytics can give you feedback on the content you are creating. Now we've gone through TikTok's Overview analytics, we'll now be taking a look at the next tab which is the Content tab. This allows you to estimate your conversion rate from your total video views through to users who visit your profile, and then the conversion rate of those who actually followed your profile. For an example you can also calculate your video watcher to follower conversion rate and I'm going to show you exactly how using my numbers. Then click on Manage My Account. Having more access to how your content and account is performing on TikTok thanks to analytics can help you understand further the platform. You’ll stop the leaks in your ad spending, justify your marketing spend, gain the confidence you need to make better marketing decisions, and know what’s working at every step of the customer journey. What analytics will be most relevant to you? Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. My favorite feature of the Content analytics is the ability to dive into each post and uncover richer insights. What is Shadow Ban. If you are having Microphone issues with TikTok duet or other issues then: 1.Go ahead and update your phone and then go to the App store and update the TikTok App to the latest version. Signing up for a free Pentos account lets you track up to three accounts. In a blog post, Oliver Yeh estimated TikTok’s global installs in April to be 33% lower than in the previous month. Analytics cookies We use analytics cookies to understand how you use our websites so we can make them better, e.g. Here are some of the trending videos! Switching to a Pro Account is an easy and simple process. At the top of the Content tab, you first have the video posts section. How to Fix or Repair TikTok Duet Not working? If you can't do this you can also use a mobile phone number and receive a text instead. When it comes to what you actually get in these analytics, there are three main categories. Get this free report and never miss another great article from Social Media Examiner. Usually I would be able to see the analytics on my videos after a day, but for some reason now, I can't see them. Here you can see all the content you've posted from the past 7 days and their total view count. With no in-app analytics tool, it was difficult for brands to attribute platform outcomes from the resources they were allocating. The top of the Overview tab shows total Video Views, which is the total number of times your TikTok videos have been viewed in the past 7 or 28 days. The hashtag challenge dashboard will uncover valuable insights, including: Let’s say you’re an eCommerce brand that sells custom phone accessories and you notice the hashtag challenge #newphone is trending across TikTok’s Discover page. Under the overview tab, you get access to three key parts of data. Let the world's leading analytics pro show you the way. Then see if different forms of content resonate with new audiences from different locations. Tap this option to open your TikTok analytics dashboard. Missed opportunities: App analytics firm Sensor Tower estimates that the ban cost Bytedance up to 15 million new users. It can also be a place to look for inspiration when it comes to creating new TikTok content for your page. Adding a still image to your video is essentially what you would call a watermark. These cookies will be stored in your browser only with your consent. So you can see what content has performed well and converted viewers into followers. Now we've gone through TikTok's Overview analytics, we'll now be taking a look at the next tab which is the Content tab. Press question mark to learn the rest of the keyboard shortcuts. This category only includes cookies that ensures basic functionalities and security features of the website. Here you can see detailed insights about the content you post. We also use third-party cookies that help us analyze and understand how you use this website. Now if I wanted to calculate the percentage of the people who viewed my profile that actually followed me, I would use the same formula but this time replace the video views with the profile visits and then replace the profile visits with the amount of followers I got in the past 30 days. This data is broken down by day. View statistics and growth of your videos! But this won't be entirely correct due to the fact that people can follow you directly from the For You page, meaning that someone could have followed me without even seeing my profile. We help influencers, marketers and content creators to improve their engagement and take the most out of their accounts. If you're looking for more video analytics for older videos, you can open up any video from your profile page, tap the three dots, and select Analytics for detailed video data about that post. This is the new problem musers are facing nowadays, Dm’s of TikTok not working for this answer you have to check this article Here is why your TikTok Message is not working. TikTok Online. According to Sensor Tower, TikTok received more downloads than Instagram in the first half of 2019. The profile Overview tab is useful for identifying how well your TikTok profile is performing overall. Search. Once you've done that, you'll be prompted to select a category. To find out how many followers I gained over the past 30 days I manually added up the total of each days, because unfortunately TikTok shows you your total following and not the amount you've gained that month. The Followers tab in TikTok analytics shows a top-line view of your audience demographics. Ever thought, "there's got to be a better way" when it comes to tracking your marketing activities? You'll want to do this as soon as possible so TikTok can start tracking your overall audience and published content. Before you do anything else on TikTok, switch you account to a Pro Account. We currently provide analytics for following platforms: TikTok. In a top-level view, you can see the total views of each video post from the past 7 days, displayed in order from newest to oldest. I was determined to uncover a solution for sourcing TikTok influencers, and I recently found a platform called Pentos, which leverages publicly available profile data to display insights on TikTok accounts. Switch between a longer 28-day view or a 7-day close up to pinpoint spikes in traffic. TikTok is the destination for short-form mobile videos. Although this data is pretty basic, it can still be very useful to understand how your account is performing. You’ll notice that unlike TikTok’s native analytics, Pentos calculates an average engagement rate for profiles. Get a snapshot of your TikTok profile analytics from the Overview tab. By reviewing the territory engagement for individual posts, you can compare this data to your overall audience territories revealed on the Followers tab. You’ll then see a dashboard displaying the data for that TikTok account. Our mission is to capture and present the world's creativity, knowledge, and precious life moments, directly from the mobile phone. If you tap on on one of these video, you then get access to a lot more detailed insights about that specific post. All rights belong to their respective owners. Download the app to get started. This is because you've only just setup your account. Again because this is broken down by day, you can see what content is driving people to view your profile. With no public TikTok API, existing influencer platforms currently lack the ability to display valuable data about public accounts. TikTok enables everyone to be a creator, and encourages users to share their … TikTok video analytics. Video statistics. But opting out of some of these cookies may affect your browsing experience. So basically these Follower activity analytics should help you know what time to post on TikTok. This is what allows you to gain access to your analytics. Looking the traffic source type, you can actually see whereabouts in TikTok people viewed your video. You can see here that roughly 1,100 people are active at 1pm. Are you using TikTok? Below this you then have access to the distribution of you followers by gender thanks to this pie chart. TikTok presents a valuable opportunity for brands currently working with influencers across their digital marketing strategy. You have two option, to select by Hours or by Days. As you can see here my TikTok account has actually lost 10 followers over the past week. Although you now have access to your TikTok analytics, you won't actually see any data there yet. Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (46 pages, 60+ charts)! View stats, find the trends to follow, and get insight on engagement. Once validated, the dashboard will populate with up-to-date data about that hashtag. Once you've done this, the last step will be to verify your email. If your target audience doesn’t include the average user of the platform, it might not be worth allocating the resources to experiment.
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