Eyes with eyelashes are similar to the cake with icing. It is hard to believe that this translated slogan has been used in China to promote the famous cola. © Copyright 2020 ALTA Language Services, Inc. The slogan for the eyelash business is the voice of the brand should consist of qualities of the brand. That’s why it’s vital to make sure that harmless sounds in the source language do not carry unintended meanings in the target language. Slogans are one of the effective ways to draw attention to the Event and their things. Top Quizzes Today. Eyelashes that give you a better complexion. When it comes to your house, don’t mess with the rest, trust the best. Every Construction Company Owner should aware of the importance of a slogan for brand Image. Thank you. Try websites for easy.cl, tottus.cl, and http://www.costaneracenter.cl/mall. Más vale una palabra a tiempo que cien a destiempo (One … Hi everyone. When companies decide to do so, their success depends on how well their product is received by customers in each market. They are classic examples of how failed translation can be crucial to a brand’s reputation. 1. What you need to speak up is far more significant than the length of your lashes. Long and big… how beautiful and dramatic. 3. In Italy a campaign for Schweppes Tonic water translated the drink´s name into “Schweppes Toilet Water.” (Source: Haig M. (2004)”Brand Failures: The Truth about the 100 biggest branding mistakes of all time” Kogan Page Limited), 7. Maybe she’s born with it. The soda selling giant translated the original slogan “Pepsi brings you back to life” into Mandarin meaning “Pepsi brings your ancestors back from the grave”. When you hear the slogan, the product comes to mind immediately. Forget about literal translation While this bit of advice applies to most texts, avoiding the word-for-word approach is key when translating any sort of slogan or motto. As with anything, practice makes perfect, so try your hand at a few of the sample exercises at the bottom of this article before signing off on the next big project. I'm working on a project and I need slogans in Spanish for companies originally from Spanish-speaking countries. Add relevant information and links, andd customize colours tto make This is especially the case for slogans that represent the corporate identity of a brand. If you are trying to create a successful business why wouldn’t From the floor to the rooftop, it’s all tip top. I just want to offer you a huge thumbs up for your excellent information you’ve got right here on this post. How to Translate Company Slogans without Landing on a “Top 10 Worst” List, Beyond Halloween: 5 Global October Holidays, 4 ways intermediate speakers can have advanced conversations, International Cursing: A look at swear words in different languages, “Are you lactating?” (Spanish-language ads run in 2001). The potential of going global with a brand has never been as attractive as it is now: establishing an international customer base, favourable economic conditions in other countries, competitive cost of goods and so on. Our hardwork is enough to make your image shine. Nunavut Day: 54+ Messages, Greetings and Quotes, Disobedience Day: 69+ Greetings, Messages, and Quotes, 21+ Actionable Social Media Marketing Company Marketing Strategies, Repeal Day: 56+ Greetings, messages and quotes, 51+ Best Surprise Anniversary Party Invitation Wording Ideas. Maybe it’s Maybelline. The slogan is Worth for Starting a Business and especially Construction Company. Hi everyone. In that way, they will be Close. A person can’t be flawless but his eyelashes can be. There are some things money can’t buy. Thank you very much for your comments and the whole team is glad that you enjoyed this post. It your fingers off is definitely my no. (Source: Brady, D. (2011)”Essentials of international Marketing” ME Sharpe), 3. The company does a majority of its business outside Spain, and has benefited from a recovery in air traffic since May; BAA reported a 9.2% increase in its airports' air traffic, in part because of Surprisingly, this is not an isolate case. Nevertheless, preparing international marketing campaigns is not as easy as literally translating from one language to the other. Companies enter the international market in the hope of successfully selling their products worldwide and aim at achieving the above listed advantages of expanding overseas. The slogan is Worth for Starting a Business and especially Construction Company. 100% Upvoted. old but nice ! than the competition. ALTA Language Services An Employee-Owned Company 3355 Lenox Road NE, Suite 510 Atlanta, Georgia 30326 USA. Thanks though. Pepsodent promoted its toothpaste in a distinct area in Southeast Asia by highlighting that it “whitens your teeth.” This campaign entirely failed because the locals chew betel nuts to blacken their teeth as it is considered attractive. For everything else, there’s MasterCard. This field is for validation purposes and should be left unchanged. Change ), You are commenting using your Twitter account. #8, “fart” in swedish means “speed”. 3. Business Slogans. “Ke-Kou-Ke-La” is how the company chose to represent itself phonetically on the Chinese market. What seemed like a decent transliteration was actually an absurd string of words, each with individual meanings. Braniff International Airways´ slogan Fly in leather came out as “Fly naked” Spanish (“Vuela en cuero”). Take care of lashes. Apart from the protection part, lashes also play a vital role in enhancing the beauty of the eyes. The slogan should give a related and attached feeling to the customers. In Israel, a fellow had a “Pro” Suite he wanted to market to English-Speaking countries. “It takes a hard man to make a chicken affectionate.” (Ads run in Mexico), A billboard featuring these lines next to an image of the proud owner and. Don’t forget to take that crucial last step that can save time, money, and your reputation. Thank you. The objective of a slogan is to differentiate a product or brand from other competitors in a positive way. Let our best services make your house best. Long, dark and bold lashes look pretty and attractive. We are pro in our passion so you can just leave it on us. Instead of honing in on the idea of unwinding and having fun, the marketing team responsible for this ad translated words rather than meaning – a surefire recipe for amusing inaccuracies. The South Korian Kia Motors launched the Besta Van. 7. IKEA named one of its new desks “FARTFULL” to promote “fährt” (speed) given the desks’ wheels and the design. A subreddit for anyone interested in Spanish. Get them to express deformity by following the orders and lick your lash. Your dream house is one step away from you. Names and Slogans Business Slogans 222+ Catchy Eyelash Slogans and Taglines. Reblogged this on workswagger and commented: For Every Business, Advertising and Marketing plays an important role in making Construction Company a brand. Remember to provide enough context, read the sidebar/wiki, and use the search function. (And when you see the product, you might hear the slogan in your head.). Mind your slang It’s unlikely that the VP of Marketing at a major corporation stays current on French swear words, Mexican innuendoes, or Mandarin colloquialisms. Mitsubishi launched the rover vehicle “Pajero 4WD” in Spain ignoring the fact that the word “pajero” means “jerk” in Spanish. “You will get diarrhea!” (Ad campaign in Spain). We’ve all had a good laugh reading translations gone disastrously wrong. Key to the beauty: long and beautiful eye lashes. Fake lashes can add beauty to the eyes and make you look pretty and bold. World Trade Press), 2. It’s our reputation that no competition can compete. This thread is archived. Change ), You are commenting using your Facebook account. The eyelash slogan should be catchy and interesting.