Strategic Marketing Management

Find out all you need to know about our Strategic Marketing Management Short Training here at BSM Thailand, Validated By College of Birmingham & COB School of Business.

Download Brochure

DURATION:  5 Days
TUITION FEE:  $1,999 per Participant

Address

Bangkok School of Management, Amarin Tower, 16th Floor, Khwaeng Lumphini, Pathumwan, Bangkok 10330   View map

Programmes

Short Courses

At the end of the training, the participants would be better able to:

  • Set appropriate strategic marketing objectives
  • Conduct market and company analyses
  • Craft effective marketing strategy and plans
  • Choose and develop the appropriate marketing organization
5 Days
10 Participants per Group
$1,999 per Participant
  • Graduate Students
  • Mid-Level Managers / Senior Managers
  • CXOs
  • Executives

Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:

  • Introduction to strategic management
  • Pre-requirements for strategic marketing management
  • Setting appropriate strategic marketing and related objectives
  • Conducting marketing related external situation analysis
  • Pinpointing related key success factors
  • Conducting marketing and related internal situation analysis
  • Pinpointing related SWOT
  • How to identify marketing strategy options
  • How to evaluate the identified strategy options
  • Choosing the most appropriate marketing strategy
  • Choosing and developing the right marketing organization
  • Developing fitting marketing and related policies

Please Contact for Programme Enrollment & Registration:

Dr. Edward Roy Krishnan
Managing Director
+66891152450
edward@bsm.ac.th; inquiry@bsm.ac.th

T+ 66 (2) 256 9586
F+ 66 (2) 256 9144

You can also reach us real-time using our Live Support Or Contact Us on the website. Our representatives are available from 9AM to 6PM, Thailand time.

$1,999 per Participant

Upon successful completion of our short-term 2-Day, 3-Day, 5-Day, 10-Day or 15-Day programmes, with at least 80% attendance at the scheduled training sessions, participants would earn the Bangkok School of Management certification. In addition, participant who successfully obtains BSM certification would also qualify for a UK accredited certification, conditional upon 1) submission of a 1,500 word essay concretely describing how he/she would utilize what he/she had learned from the training in his/her own job role, at his/her respective organization/company, and ii) pay the assessment and certification fee of 250 USD. The award would be conferred by the College of Birmingham (COB) / School of Business (SOB). The certification will be verifiable online through the official COB, UKd website. Please contact your training coordinator for more information.

UK accreditation and certification could be earned for this training, subject to submitting a 1,500-word essay concretely describing how you would utilize what you learned from the training in your current job role, in addition to paying an assessment and certification fee of 250 USD. The award would be conferred by the College of Birmingham (COB) / School of Business (SOB). The certification will be verifiable online through the official COB website. Please contact your training coordinator for more information.

Sample Certificate

COURSES/PROGRAMMES

We have a wide range of offerings from Undergraduate to Doctoral programmes.

ACCREDITATION

Learn more about BSM’s international and reputed accreditations!.

SCHOLARSHIPS

We are dedicated to our pursuit to spread the gift of education, click here to know more!.

CREDIT TRANSFER

If you have previously studied at another Higher Level Institute you may be able to count your study toward’s BMS’s qualifications!.

CONTACT US

16th Floor, Amarin Tower
496-502 Ploenchit Road
Lumpini, Pathumwan
Bangkok 10330, Thailand
Email: inquiry@bsm.ac.th
Call: +66 (2) 256 9586
TOP