Public relations is often confused and interchanged with ‘advertising’, that is the furthest from the truth! Public relations is a marketing tool which by-passes traditional methods of advertising, meaning instead of using different media channels or creating marketing campaigns you use intermediaries and influencers to promote your product/service and communicate with your audience. The fact that businesses typically don’t have the same amount of control with intermediaries as they do with campaigns is what makes PR extremely difficult. Fortunately, this course is designed to fully understand and equip professionals with the best PR skills. The course covers topics like organizing PR campaigns, identifying the best influencers and much more!
PR and organizational effectiveness
As social media becomes a more important part of business and life in general, businesses have started to place a greater importance on their image on social media platforms which makes Public Relations an increasingly important field in the modern business environment. This course enlightens its participants on how PR can help your organization reach peak effectiveness since good PR can allow your organization to achieve the goals it set out to get at the beginning of the business year.
Best practices for PR
Typically, PR involves several practices, but the most common ones are; building a positive relationship between the public and the organization, developing communication policies for when the organization needs to speak to the public, creating marketing programmes which leave a good impression of your brand in the minds of the audience. However, this course not only talks about the most basic PR practices businesses should be doing but also teaches trainees the best PR practices for each situation and elaborates more on how these practices can be implemented to yield the best possible results!
- Graduate Students
- Mid-Level Managers / Senior Managers
- Operations management
- Human resources
- Research and development
- IT and MIS
- Next steps: sustainability strategy
- Sustainable business: case examples
For Programme Enrollment & Registration Please Contact:
Dr. Edward Roy Krishnan
* You can also reach us real-time using our Live Support Or Contact Us on the website. Our representatives are available from 9AM to 6PM, Thailand time.
$1,999 per Participant
Upon successful completion of our short-term 2-Day, 3-Day, 5-Day, 10-Day or 15-Day programmes, with at least 80% attendance at the scheduled training sessions, participants would earn the Bangkok School of Management certification. In addition, participant who successfully obtains BSM certification would also qualify for a UK accredited certification, conditional upon
- submission of a 1,500 word essay concretely describing how he/she would utilize what he/she had learned from the training in his/her own job role, at his/her respective organization/company
- pay the assessment and certification fee of $250 USD. The award would be conferred by the College of Birmingham (COB) / School of Business (SOB). The certification will be verifiable online through the official COB, UK website. Please contact your training coordinator for more information.
UK accreditation and certification could be earned for this training, subject to submitting a 1,500-word essay concretely describing how you would utilize what you learned from the training in your current job role, in addition to paying an assessment and certification fee of 250 USD. The award would be conferred by the College of Birmingham (COB) / School of Business (SOB). The certification will be verifiable online through the official COB website. Please contact your training coordinator for more information.