Module 1: Introduction and the Strategic Elements of Product Development

• Key step in developing a new product or service
• Product innovation
• Idea Generation
• Technology transfer
• Relations between science and technology

Module 2: The New Products Process

• Opportunity identification and selection
• Identifying customer needs
• Setting Priorities for Development
• Product Development Case Discussion
• Good-based product
• Service-based product

Module 3: Sales Forecasting and Financial Analysis

• Project feasibilities
• Risk in forecasting
• Financial analysis

Module 4: Product Design

• Concept generation & product specification
• Product architecture
• Design for environment
• Design for manufacturing

Module 5: Development Team Management and Product Launch

• Select NPD team
• Reward systems for engineers and scientists
• Strategies associated with new product launches
• Implementation plan.
• Market testing
• Reducing Lead Times

Module 6: Post-Launch Monitoring

• Organizing the NPD Effort
• Expert advice
• Learning and development
• Protection of people and assets
• Challenges to New Products & Services
• Assessment, Review, and Independent Reflection

Each module focuses on clear objectives and skill demonstrations that can be easily linked to real life instances.

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability.

•  5-Day Training
• Course Notes
• Stationary
• Nationally Recognized and Internationally Accredited Certification
•  Tea/Coffee Breaks
• Working Lunches
• Training materials (Soft file)
• An evening of Thai culture emersion – River Cruise.

Participants must have attended the sessions at least 80% in order to receive a CERTIFICATE from Bangkok School of Management.